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Tony Robbins – Unleash the Power Within Europe
3.-6. September 2026 | Cologne Germany
Join Waitlist nowLive Translation Available
He is coming back!
About Unleash the Power Within
Unleash the power to break through any barrier
Science meets transformation
A study by the Snyder Lab for Genetics at Stanford University showed long-term benefits for participants in Unleash the Power Within:
300%
Increasing the ability to reprogramme old beliefs, reprioritise and increase inner motivation.
159%
Increase in hormones that promote learning.
139%
Improvement in hormonal balance in relation to cortisol - an indicator of motivation and a biochemical success factor.
About Tony Robbins
The World’s #1 Life & Business Strategist
TONY ROBBINS - THE MAN WHO HAS TRANSFORMED MILLIONS
For 45 years, Tony Robbins has been transforming people’s lives. His methods aren’t just inspiring - they’re scientifically backed and proven millions of times over.
But here’s the thing: Tony is coming to Europe just ONCE. If you miss this opportunity, you might wait years - or forever - for the next chance.
Here is how it works
Lasting Transformation in 6 Steps
Break Free from Inner Limitations
Shatter destructive patterns that have been holding you back and start living life on your own terms—free, powerful, and unstoppable.
Master Tony's Proven Success Formula
Unlock the strategies Tony has used to help millions achieve lasting success—whether in business, relationships, or personal growth.
Overcome Stress and Daily Overwhelm
Gain powerful techniques to stay calm, focused, and in control under pressure. Achieve true inner balance and bring harmony into every area of your life.
Unleash Boundless Energy
Tap into peak performance by optimizing your body at the deepest level—feel unstoppable energy and vitality like never before.
Rewire Your Mind for Massive Success
Transform the way you think and unlock a powerful, success-driven mindset. Build the mental strength needed to conquer challenges and seize new opportunities.
Turn Drive Into Lasting Results
Learn how to harness your momentum and push past limits to achieve breakthroughs in every aspect of your life—career, relationships, and beyond.
Your life will never be the same
This intensive event offers you the space and strategies to break through your inner blocks, question your beliefs and values and discover the personal power that can change your future forever.
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Agenda
Reprogram yourself - in just 4 days
Day 1: Recognise your true potential
Hosted by Tony Robbins and Scott Harris
Transform fear into confidence and become unstoppable. Experience the legendary Firewalk – a powerful moment that shatters fear and awakens your true potential. Free yourself from inner limitations, feel the power within you, and create a life full of passion, purpose, and fulfillment.
Day 2: Create Unstoppable Momentum
Hosted by Joseph McClendon III & Scott Harris
Build momentum that keeps you moving forward. Learn Tony’s proven strategies to focus on your goals. Overcome obstacles and take massive action to make your dreams come true.
Day 3: Transformation from the inside out
Hosted by Tony Robbins and Scott Harris
Find tools that change your mindset. Overcome self-doubt and develop genuine confidence. Learn strategies that help you create lasting change and unleash your full potential.
Day 4: Awaken Unlimited Energy
Hosted by Joseph McClendon III & Scott Harris
Revitalize body and mind with powerful energy techniques. Use them after the event to keep your energy high. Learn how to build resilience and master every day with full power - no matter what challenges come.
Tony’s world-class co-hosts
Our selected experts are here to inspire and empower you to fulfil your potential.
Joseph McClendon III
As a renowned neuropsychologist and performance specialist, he has worked with Hollywood stars, Olympic athletes and top CEOs. With over 35 years of experience and as a bestselling author, he inspires people around the world to overcome their mental and physical limits and realise their full potential.
Scott Harris
Founder of Ultimate Coach and Ultimate Expert. For over 20 years, Scott has been a leading coach and speaker helping people around the world achieve financial, physical and emotional success. With a deep passion for personal growth, he has spoken on the biggest stages and created transformational change.
Impressions of the 2024 UPW
Schau selbst, was Detlef D! Soost, Dieter Lange, Laura Malina Seiler & Co. über UPW sagen – und warum dieses Event sie so begeistert hat.
Join millions of people who have used Tony’s scientifically-backed strategies, tools, and psychology to break through their limitations and create the life of their dreams.
Learn more nowSuper Early Bird Tickets Sell Out Fast –
Be First to Get In
3-6 September 2026 | Cologne Germany
Silver
Seat:
In the upper tier
In the upper tier
Save 53 % TODAY!
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4 days UPW Europe
Firewalk Experience
Event-Workbook
Online follow-up workshop
Translation available
Ticket insurance available*
💳 Interest-free installments available.
Gold
Seat:
In the lower tier
In the lower tier
Save 50 % TODAY!
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4 days UPW Europe
Firewalk Experience
Event-Workbook
Online follow-up workshop
Translation available
Ticket insurance available*
💳 Interest-free installments available.
Ultimate
Seat:
On the arena floor
On the arena floor
Save 42 % TODAY!
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4 days UPW Europe
Firewalk Experience
Arena Floor Seating
Event-Workbook
Online follow-up workshop
Translation available
Ticket insurance available*
Join Waitlist now💳 Interest-free installments available.
Black VIP
Seat:
Exclusive Box
Exclusive Box
Save 39 % TODAY!
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4 days UPW Europe
Firewalk Experience
Exclusive VIP Box Seating
Event-Workbook
Online follow-up workshop
Translation available
Ticket insurance available*
Black Special:
Private balcony box (selected guests)
VIP entrance
All-day catering & drinks (non-alcoholic) served in box
Private Restroom
💳 Interest-free installments available.
Diamond Premium
Seat:
Directly at the stage
Directly at the stage
Save 35 % TODAY!
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4 days UPW Europe
Firewalk Experience
Seating At The Stage
Event-Workbook
Online follow-up workshop
Translation available
Ticket insurance available*
Diamond Prem. Special:
Closest to Tony
VIP entrance
Lounge access
All-day catering & drinks (non-alcoholic)
💳 Interest-free installments available.
*The ticket insurance covers an amount of up to €2,000.
is the payment provider and official partner for Unleash the Power Within Europe
TICKET SALE STARTS SEPT. 19
GET EARLY ACCESS TO OUR LIMITED UPW 2026 SUPER-EARLY-BIRD TICKETS
Be among the first: Join the waitlist today and unlock 24 hours of exclusive early access to the official UPW 2026 ticket sale.
*Please note: emails and updates will be sent in English - stay tuned for your early access!
Our simultaneous translation service
Experience UPW in Your Native Language
Languages offered
We offer translation services in these languages.
German, Spanish, Italian, Hebrew, French, Russian, Polish and Dutch
More than just a ritual – it’s a breakthrough
The Legendary Firewalk
You’re standing before the fire.
Your heart is racing. And this is where transformation begins: when you step forward instead of back.
The Firewalk is more than a ritual – it’s a symbol of courage, focus, and breaking through fear.
Barefoot, you’ll walk across glowing coals. Sounds impossible? That’s the point. In that moment, you’ll feel how powerful your mind is when you direct it with absolute focus.
For 35+ years, this experience has sparked lasting change for hundreds of thousands worldwide.
💡 Important: You don’t have to walk. The choice is yours – to step onto the fire, or to witness it. Both can be life-changing.
With Tony’s guidance, you’ll discover a new identity – the version of you that no longer holds back.
If you can walk through fire, there’s nothing you can’t do.
Your heart is racing. And this is where transformation begins: when you step forward instead of back.
The Firewalk is more than a ritual – it’s a symbol of courage, focus, and breaking through fear.
Barefoot, you’ll walk across glowing coals. Sounds impossible? That’s the point. In that moment, you’ll feel how powerful your mind is when you direct it with absolute focus.
For 35+ years, this experience has sparked lasting change for hundreds of thousands worldwide.
💡 Important: You don’t have to walk. The choice is yours – to step onto the fire, or to witness it. Both can be life-changing.
With Tony’s guidance, you’ll discover a new identity – the version of you that no longer holds back.
If you can walk through fire, there’s nothing you can’t do.
Other exclusive UPW extras
Turn your UPW breakthrough into lasting transformation — with these exclusive bonuses, included with your ticket.
Your personal UPW workbook
No fluff. No filler. This is your step-by-step roadmap to an extraordinary life — designed to help you capture every breakthrough from UPW and turn it into action.
You’ll:
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Exclusive reflection workshop
After the event, you’ll join a live online workshop to reflect, refocus, and put your breakthroughs into motion.
You’ll:
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Why some people attend UPW every year
Coming with my partner was great, but doing the exercises with people I didn’t know gave me an even deeper experience. It helped me see myself in a new light, outside of our relationship. I grew as an individual here.
Hannah L.
Personal Development Enthusiast
Before UPW, I gave too much power to the things that held me back. But now I understand—most of those fears were just illusions. I see more clearly now, and I know those ‘big blocks’ are actually very small.
David M.
Senior Software Engineer
Experiencing Tony Robbins live – a truly transformative experience! The Firewalk showed me how to be brave and conquer my fears. I am walking away stronger than ever!
Maya S.
Small Business Owner
The energy at UPW is unmatched! Tony Robbins showed me that limits exist only in my mind. I am motivated to push beyond my boundaries
Ethan R.
Corporate Manager
Not just for companies!
Exclusive offers for group and VIP box packages at UPW 2026
Experience UPW 2026 with your team, friends or business partners in a very special way! Take advantage of our unbeatable offers for group bookings or secure a luxurious Black Box that offers you and your guests an unrivalled experience.
Premium experience
Private seating in black boxes with first-class service and spectacular views.
Advantages for groups
Special price advantages, personalised service and VIP access for group bookings of 10 people or more.
Personalised support
Our team will ensure that your UPW experience is smooth and memorable - from arrival to the end of the event.
Are you interested?
Click the button, fill out the form and a member of our team will contact you shortly to discuss all the details and secure your exclusive UPW experience. Alternatively, you can contact us directly by phone at any time.
Exclusive Partner for UPW Europe: Greator
Greator is the largest platform and event company for self-development in Germany. Our mission is to make the most inspiring coaches and speakers accessible to as many people as possible in the form of events and coaching programmes. With personalities such as Barack Obama, Tony Robbins, Laura Seiler and many more, we support people on their way to a successful, happy and, above all, fulfilled life.
Over the past 10 years, Greator has grown to become the largest platform for coaching and personal development in the German-speaking world. We reach over three million people every month via YouTube and our podcast. Our events have had over 100,000 visitors in recent years.
The UPW Europe Location 2026
In 2026, UPW EUROPE will take place in one of Germany's most popular event locations.
LANXESS arena, Willy-Brandt-Platz 3, 50679 Köln
Cologne – 3 Airports, Many Hotels, and a Multilingual Hub in Europe
Located in the heart of Europe, with excellent transport links and a steady flow of international visitors, Cologne is the perfect destination for UPW Europe 2026. Known for its rich history, vibrant culture, and welcoming atmosphere, Cologne offers an unforgettable experience for all.
A welcoming and vibrant city
With visitors from all over the world, representing diverse cultures, languages, and backgrounds, Cologne is known as one of the most welcoming cities in Europe. English is widely spoken, and the variety of food and cultural offerings provide opportunities for almost everyone to feel at home.
Flights
Cologne is easily accessible from major international airports. Cologne Bonn Airport (CGN) is only a short drive from the city centre and offers numerous domestic and international flights. In addition, Düsseldorf (DUS) and Frankfurt (FRA) airports can be reached within a comfortable 1-hour train journey.
Train journey
Cologne Central Station is an important hub with high-speed trains connecting Cologne with various German and European cities. Whether you are travelling from Berlin, Munich, Brussels or Amsterdam, the excellent connections mean you can get to Cologne stress-free.
Explore Cologne
As soon as you arrive in Cologne, take some time to immerse yourself in the vibrant city life. Be mesmerised by the majestic Cologne Cathedral, stroll along the picturesque Rhine or immerse yourself in the delicious local cuisine. Thanks to the city's efficient public transport system, you can get around effortlessly and discover the impressive sights.Experience Cologne in all its diversity - an adventure that perfectly complements your stay at UPW Europe 2026.
Frequently asked questions
What is Unleash the Power Within (UPW)?
UPW is a powerful, multi-day event designed by Tony Robbins to help people overcome their mental, emotional and physical limitations. Through proven strategies, transformative exercises and life-changing inspiration, you'll learn how to turn your fears into strength, build unstoppable momentum and create the life you truly deserve. Are you ready for your breakthrough?
Who is UPW suitable for?
UPW is for anyone looking for change, growth and fulfilment - whether you want to get to the next level professionally, improve your relationships or develop personally. Whether you have been following Tony Robbins for a long time or have just discovered him: UPW offers you the tools you need to achieve your goals.
What makes UPW different from other events?
UPW is no ordinary conference - it is a transformative experience. With over 45 years of experience working with millions of people worldwide, Tony Robbins offers unique, science-based approaches that appeal to both the mind and the emotions. The focus is not just on inspiration, but on sustainable, measurable change in your life. After UPW, you will never be the same again.
How can I be sure that UPW will help me?
UPW is based on proven methods and techniques that have helped millions of people achieve their goals and transform their lives. From Hollywood stars to elite athletes, Tony Robbins has helped people in all walks of life. With the tools you learn at UPW, you too will be able to overcome your challenges and realise your full potential.
Will the event be translated into several languages?
Yes, UPW Europe 2026 will be simultaneously translated into several languages to ensure that you can fully understand the content. You can simply select the "Ticket including translation" during the order process and book your preferred language. The following languages are available: German, Spanish, French, Italian, Russian, Hebrew, Polish and Dutch. So you can experience the event in the language you are most comfortable with.
Is catering included in my ticket?
With Silver, Gold and Ultimate tickets, you can conveniently purchase food & drinks at the concession stands inside the arena.
With the Black Ticket, catering is included in your private box.
With the Diamond Premium Ticket, you’ll receive exclusive premium catering in the Club Lounge and BACKSTAGE Restaurant.
Diamond Tickets that were purchased through Tony Robbins or included as a bonus do not include catering – food & drinks can also be purchased directly inside the arena.